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Sam Sturgeon

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Sam Sturgeon
The rising consciousness about the true cost of convenience
26 March 2023 • Sam Sturgeon, Head of Marketing Sciences at Hall & Partners, explains how to accurately predict the impact of raising prices to cover the cost of returns.
About Sam Sturgeon

Sam Sturgeon, PhD, is the Global Head of Marketing Sciences at Hall & Partners. He completed a dual-title PhD in Human Development and Demography and has over 15 years of experience as an applied statistician, demographic forecaster and mixed-methods market researcher.